The London HQ for Adidas
Being called in as photographer to shoot Adidas’s new London workspace is an amazing feeling. It's those fence poles in my career which keep me motivated, together with offering something of a reassurance that I must be doing something right and not always blagging my way through this industry.
The new space features open plan areas, meeting rooms with diverse personalities, collaboration spaces and a focal teapoint. Adidas's new workplace also features an Entertainment and Influencer (EIM) room, a trend room and a show room; allowing Adidas to host a range of events all under the same roof. As a brand, Adidas have always been focussed on sustainability. The chairs are made from 100% recycled, ocean plastic waste and the teapoint is clad in 5,000 recycled, melted down yoghurt pots.
Being located in London's iconic Herbal House (the site of the Photobox Group offices - a favourite of mine for those not familiar with my work) means it hosts an industrial look to the architecture which blends impressively with the vibrant and colourful palette used across the space.
A small selection of images can be viewed below.
