You can imagine my excitement when, a couple of years ago now, advertising agency TDG Integrated contacted me about an aviation photoshoot! My role was part of a large brand refresh for their client, air-charter giants Hunt & Palmer. On location with us would be Other Finger Films - crafting out a short commercial film to showcase Hunt & Palmer's dedication to going beyond their customers' expectations. My role was to capture striking images to mirror this message, to be featured across their relaunched website and future advertising materials. Sounds fairly straight-forward - except for a couple of minor restrictions. These included being prohibited by the airport security from - going anywhere other than the aircraft hangar we were allocated to, stepping outside on to the tarmac, photographing anything other than the one aircraft we were told or photographing anything identifiable as another client's property. Oh and we had a security guard standing next to us all day.
Truth-be-told, those restrictions actually made me work harder, looking for ever-more unique and creative shots to take, from the detailed stitching of the Business Class aircraft seats and the switchgear in the cockpit, to artistic shots of the plane and engine blades. The resulting portfolio I delivered to my client still ranks among my favourite work to-date. Not only because it tapped in to a passion of mine, but also because the restrictions imposed upon me lead me to think outside the box in terms of creativity.